Business-Building Content & Books


How to Finish Your Business-Building Book

—Even if You Don’t Know How to Start

A one-to-one 6-month mentorship for speakers, coaches & consultants ready

to become authors & gain more clients and credibility.

Thanks to my book, I got 4 clients in 2 months.
— Ellen Burton, Executive Coach

Hey, I’m Deborah,


If you’re like most ambitious consultants and coaches, you want to become an author to expand your speaking career, leave a legacy, or impact the world. Or you may want a book to complement your training or course.

Yet maybe you…

  1. don’t know how to start

  2. feel your book is “stuck” in your head,

  3. worry too many similar books exist.

Maybe you’ve struggled with earlier efforts. And you wonder if you’ll ever get past the first five words, much less finish.

You can keep trying to go it alone and spend hours figuring out each step. But you have a business to run. Priorities to address. Fires to put out. And no time to focus on this black hole of a project with no end.

If you can relate, I can help.


Want to Avoid the Common Pitfalls and Actually Reach Your Goal in as Little as Six Months?

I’ll help you bring this project home in the right way and with a specific timeline. You’ll see progress in your work, and your stress will decrease. You’ll know each action to take to complete your book. Plus, you’ll have me—an experienced ghostwriter and book finisher—at your side. I’ll help you finish your book the right way and on a specific timeline, so you feel at ease in the process.

If you follow my proprietary process and do the work, you’ll have a first draft out of your head and on paper in 90 days! And it’ll be high-quality material.

Go from Having No Idea How to Start to a Published Author with Media and Client Opportunities

In 6 months, you learn how to start the project, what content will captivate your readers, and how to “bake marketing” into the book—all designed to share your message widely while growing your business.

Each actionable step ties into the one before it, so you don’t waste time or resources.

Introducing the Book Activation Method®

It all starts with clarifying your audience.

Next, we’ll work together to finalize your book outline. This process is guaranteed to save you at least 10 excruciating hours.

Then, you’ll dictate the meat of your book instead of writing or typing it, which will further save your sanity and keep you moving forward, so you don’t waste time or become stuck.

As an author, you’ll be able to:

  • Clarify your personal or business goal, purpose and audience.

  • Know how to start.

  • Map out the RIGHT content for your book.

  • Finalize your table of contents and outline, so you know exactly where the content goes and what to work on next. This process is guaranteed to save you at least 10 excruciating hours. The outline becomes your map for the entire project, so it’s important to get this step right.

  • Dictate the meat of your book instead of writing or typing it, which will further save your sanity and keep you making progress.

  • Get personal attention on your ideas and writing. (I normally charge $250/hour for this.)


Ready to get started so you can finally finish? Here are your package options.

1-1 VIP Book Outline Collaboration

You receive a completed book outline and can DIY from there or get more support.

  1. Use my proven methods to unearth your reader’s needs and include only the right content for your readers.
    Valued at: $800

  2. 3-hour collaboration session over 1-2 days, so you save hours on going it alone.
    Valued at $1,997.

  3. Video/audio outline guide, so you continue your progress.
    Valued at $1,000.

  4. Follow-up session refine and revise our work.

    Valued at $500.

Total value: $4,297

Your price: $1,997

Done together Book Creation

You receive the outline, a draft and a revised manuscript. This is “done together”and for people who want to be hands-on with their book’s editing.

Outline / Drafting Stage

  1. VIP Book Outline collaboration. 3 hours. (2 days)
    Valued at $1,997.

  2. Up to 11 60-minute guided dictation sessions to capture your book material. (5 days)
    Valued at $10,000.

  3. Administration of phone calls and ordering of recordings (transcripts are charged separately).

    Valued at $2,000.

Edit Stage

  1. Consultation on book title and chapter title development.

  2. Editing to turn your transcripts into a draft.
    Valued at $15,000. (~2 weeks)

    Deliverable: You receive a draft, which will need to be revised.

Revision Stage

  1. You review and make changes to the manuscript.

  2. We revise the manuscript (round 2 for us) once you review it.

    Deliverable: You receive a revised manuscript, which will need proofreading.

Proofreading & Finishing Stage

  1. Consultation on the best next steps for publishing your book.

    Valued at $350

  2. Access to my “little black book” of publishers, designers, proofreaders and book format experts.

    Valued at: $2,000

  3. Review of your book jacket copy, author bio, and cover design.
    Valued at $1,000.

Your investment: $16,000

$2,000 per month for 8 months.

Custom Editing & Boutique 1-1 Ghostwriting

These projects are based on your unique needs and project requirements.

You might want ballpark figures, so here are some examples.

An agency owner’s proven process: Soon after publication, two clients signed on after ordering the book and generated a combined revenue of $100,000. That’s a huge return on investment on my $34,000 fee to outline the book, determine content, draft the manuscript and revise it. This book continues to bring in new clients.

A financial leader’s book on securing your financial future: She’d wanted to write a book for years. She paid me $16,000 to edit it. Now, she’s received radio interviews and other prestigious press, including with the Wall Street Journal. Her book was the ticket into high-visibility opportunities to expand her business presence. The book continues to create PR opportunities.

An executive coach’s leadership book: As a sought-after consultant, she struggled to find time to write her book. My combination of book coaching and project direction for $15,000 allowed her to fulfill her dream of authorship while expanding her thought leadership.

A financial practice owner’s tax-savings strategies: By hiring me to collaborate on his book outline, we created a storytelling-based book to turn a normally dry topic into an excellent read. He wrote the book based on our outline and hired me to provide an edit later. Now, I’m connecting him to a publisher from my network.

A business consultant teaches service providers how to avoid burnout: After attending my workshop on How to Write a Book, she wrote her manuscript and hired me to provide editorial recommendations on the draft. She revised the book on her own and used her design abilities to format and prepare the book for Amazon. This allowed her to fulfill her goal of authorship while sharing her expertise with a larger audience.

“From the first call, Deborah listened intently to me talk through my challenges and opportunities. Focusing on really understanding that I really didn’t know what I wanted, but allowing room for me to talk through it with a trusted adviser was exactly what I needed. She asked great questions, and provided excellent insights throughout our work together. The deliverables were very action oriented and provided a clear road map.”
— Mark House, Executive Coach

This is for You if You Want to…

  1. Create a book (workbook, handbook, “how to,” etc) to share your proven system,

  2. Take action and finish the book,

  3. Use storytelling to help your topic come alive on the page,

  4. Author a high-quality book (not blog posts fused together in a Google Doc),

  5. Write a book in a friendly and conversational tone (not stiff and academic).

I’m Deborah Ager,

and I Help People Create Business-Building Books

As a 22-time book collaborator (both my own, student and client books), I guide thought leaders to start and finish business-building books. And it’s my background as an author, college English professor, and marketer to speakers and corporations that turned me onto the book creation path.


How The Book Activation method Began

For one speaker-trainer, I landed tens of thousands of dollars in speaking engagements and sales trainings with his book. That’s how I learned books can provide a powerful business marketing foundation—especially for businesses that teach and train.

When an agency owner asked me to write a book on his proven process, I said no. Eventually, I said yes. That book still brings his company new clients.

In the five years since, I’ve taught dozens of students how to write their books, authored and co-edited three under my own name and have ghostwritten and edited dozens more.

I published my own first book in 2009. That first book took ten years. My next three books took only four years total. By the way, Bloomsbury Publishing (New York, Sydney, Oxford, New Delhi) published one of my books. And my work has appeared in college textbooks across the US and UK. Through the writing and production of all of these books, I mastered this effective book creation process.

becoming an author Opened Doors

After I became an author, people sought me out to give presentations at colleges, museums, art centers, and universities.

Over time, I realized experts like you have all this fantastic knowledge locked up inside you. But you’re challenged with getting it out and turning it into a structured book, so you can educate and inspire people.

So I’m here to guide you and help you make it happen.